No. 04 — About
Fashion tools
that respect your taste.
Fashionaholic exists because style shouldn't require a personal stylist, a bigger budget, or a different closet. We build AI tools and publish fashion content for women who already know what they like — and want sharper ways to put it together.
What we offer.
AI-powered style tools
TRY generates outfit ideas from clothes you already own. PRETTY delivers expert-verified makeup shades, hairstyle ideas, and a personal beauty report in 30 seconds.
Fashion intelligence
Reports on fashion markets and trends. Editorial articles that go deeper than surface-level tips. Comparisons, outfit templates, and style guides written by people who actually wear the clothes.
How we think about style.
Most fashion advice starts with “go buy this.” We start with what you already have. Your wardrobe is full of pieces you chose for a reason — our tools help you see new combinations and wear them with more confidence.
Our editorial content follows the same principle: practical over aspirational. Analysis that says where its figures came from — and says so plainly when a claim is our own reading rather than a measured number. Articles that give you something to act on, not just scroll past. Guides that work on a Tuesday morning, not just a Pinterest board.
“Style is knowing who you are, what you want to say, and not giving a damn.”
· Gore Vidal
Who writes this.
A small group of people who actually do this work, rather than a stock byline. Where a piece reflects a contributor’s own expertise, it carries their name and links to their work so you can judge it for yourself.
Viktoria
Beauty Contributorvioda.makeup · @vioda.makeup
Viktoria is a working makeup artist and beauty content creator who publishes at vioda.makeup. She has been doing makeup for over five years, has worked with more than 400 clients, and has built an audience of 30,000+ across YouTube, Instagram and TikTok. Her work centres on step-by-step tutorials — everyday natural through to full glam — and on dupe guides where she tests formulas, shades and wear time herself. She takes no brand sponsorships, and says so plainly on her own site.
Covers · makeup artistry · product dupes and testing · beauty tutorials
Everything else is published under a collective editorial byline rather than an invented persona. How we research, source and correct our work is set out in our editorial policy.