What are 70s Sunglasses?
Last updated 2026-05-24
70s sunglasses are eyewear styled after 1970s design — characterized by oversized frames, bold colors and patterns, tinted lenses, aviator silhouettes, round frames, and gradient lens treatments. The aesthetic emphasizes individuality and statement-making rather than minimalist subtlety. Search interest in 70s sunglasses grew about 578% through 2026 with monthly volume reaching 6.6K. The growth aligns with the broader 70s and 90s aesthetic revivals across fashion. Brands leading the contemporary 70s sunglass revival include Linda Farrow (luxury retro reinterpretations), Cutler and Gross (British heritage), Krewe (NOLA-inspired bold frames), and Ray-Ban (vintage-reissue lines). The distinguishing details from generic sunglasses matter. Authentic 70s styling includes specific elements: oversized aviator frames (often gold or chrome metal), bold colored frames (red, orange, brown, amber), gradient lenses (darker at top, lighter at bottom), unique frame shapes (octagonal, hexagonal, exaggerated round). The styling reads as deliberate vintage reference rather than just 'big sunglasses' — the specific 70s details matter.
Aida invested in a pair of Linda Farrow 70s aviator-style sunglasses in tortoise with gradient brown lenses. The deliberate vintage reference paired with her contemporary minimalist wardrobe created intentional juxtaposition — the sunglasses became a signature accessory across summer outfits.
How TRY helps
TRY suggests outfit combinations from the clothes you already own. Upload your wardrobe, pick an occasion, and get ideas that fit your style—including staples and formulas that work.
Questions, answered.
Are 70s sunglasses appropriate for daily wear?
Yes — the silhouettes have become widely accepted as contemporary fashion. The bold styling can be styled with both vintage-inspired outfits and minimalist contemporary looks for deliberate contrast.
Which brands make the best 70s sunglasses?
Linda Farrow (luxury archive reissues and modern interpretations), Cutler and Gross (British heritage craftsmanship), Krewe (bold contemporary), Ray-Ban (mainstream vintage reissues), Persol (Italian classic). Quality varies more by brand than by specific style.
How do I know if sunglasses are 70s style versus generic oversized?
Look for specific 70s details: gradient lenses, gold or chrome metal frames, octagonal or hexagonal shapes, bold colored frames, exaggerated round silhouettes. Generic oversized sunglasses lack the deliberate vintage references that distinguish 70s styling.